Tribune Company Digital Sale Manager in Moosic, Pennsylvania
This position is an integral part of sales management. The DSM is a progressive, creative thinker who can conceptualize, execute, and close revenue producing ideas that connect our advertiser’s goals to our multimedia digital properties, including, but not limited to, the station websites, apps, social media, off-site partners, and marketing services.
This position works on the sales management team in tandem the Local Sales Manager in business development for the overall operation; specifically championing digital sales. This position reports directly to the Director of Sales.
Achieve annual Local Digital budget.
Drive local digital revenue growth for the station and company; take revenue share out of the market, and create new digital business - be a part of every local advertiser’s budget.
Work at a partnership/consultative level as an expert in digital advertising with account executives, agencies, and advertisers.
Work in tandem with the Local Sales manager and Director of Sales in revenue strategy, expense management, training, and overall cross-media revenue production.
Oversight of all digital sales products, inventory management and pricing strategies.
Ability to forecast revenue, develop and sustain a business plan to exceed the digital sales budget.
Management of the digital sales pipeline, including the formation of individual AE budgets.
Coach and deliver sales presentations in tandem with AE’s.
Create strong business relationships and develop a sense of team with the AE’s and assist with prospecting, building plans, negotiating and closing deals.
Brainstorm creative digital promotions that leverage the digital and broadcast assets.
Develop and deliver best practices for digital knowledge among the sales department and clients.
Partner with News and Creative Services to support the overall growth of our digital audiences through internal strategic objectives.
Work with the corporate digital team on corporate led sales initiatives and group sales projects.
Work with 3rd party vendors to support digital initiatives including ad operations, creative, marketing services, analytics partners, contesting and email programs, lead generation, search, and others.
Provide appropriate month-end and campaign-end analytics and other support functions of interactive.
Promote a winning, positive culture. Be a team player. Have thick skin, ability to sell up and down. Have passion for the business, your job, and helping clients to be successful.
3-5 years or more experience in sales, promotions, or marketing preferred. Digital advertising experience preferred. Sales management experiences a plus.
Ability to translate and communicate problems into opportunities.
Presentation experience, excellent written and verbal communications essential.
Creative thinking essential.
Ability to manage multiple projects, manage time wisely, and prioritize projects and people.
Strong computer skills, proficiency in PowerPoint, screen sharing, Excel, social media, etc.
Some technical skills to work with ad tags, analytics, campaign tools.
Dexterity to operate needed equipment. Ability to drive vehicle, as required
Tribune Media Company (NYSE: TRCO) is home to a diverse portfolio of television and digital properties driven by quality news, entertainment, and sports programming. Tribune Media is comprised of Tribune Broadcasting's 42 owned or operated local television stations reaching more than 50 million households, national entertainment network WGN America, whose reach is approaching 80 million households, Tribune Studios, and a variety of digital applications and websites commanding 60 million monthly unique visitors online. Tribune Media also includes Chicago's WGN-AM and the national multicast networks Antenna TV and THIS TV. Additionally, the Company owns and manages a significant number of real estate properties across the U.S. and holds a variety of investments, including a 31% equity interest in TV Food Network and a 32% equity interest in CareerBuilder. For more information please visit http://www.tribunemedia.com.
Job Number: 2018-47159